"Our vision is to disrupt the Private Label sector of food and wine products."

Francesco Farnetani - Founder

Bottle-up is the first SWAS (“Software With A Service”) platform specialised in private label of food & beverage. Restaurants, wine bars, companies and individuals can personalize wines, beers and oil bottles in a simple and flexible manner, on demand, through highly efficient and innovative solutions:



We represent a single interlocutor for our customers by providing a comprehensive support, from product selection to personalisation, production and logistics.
Thanks to our own innovative digital platform, we guarantee higher sales to food and beverage producers with no impact on daily operations. In addition to that we create personalised reporting systems and advanced customer analysis solutions.

Forniamo diversi servizi

Products, prices and logistics tailored to needs of each individual customer

Bespoke proposals to strengthen brands for events and corporate gifts through personalised bottles

Exclusive personalisedation techniques and packaging for wedding favors and banqueting

the fastest service to personalise wines, beers and olive oil online. No minimum order and shipments in 24/48 hours.

Passion, experience, research, development and ambition.


Our mission is to open up the private label sector both to all B2B and B2C customers, as well as to many Food and beverage producers, through a complete digitalisation of the supply chain.
We are a young and foolish team. A foreign Investment Fund already believed on us, and we are ready for our next big challenge: internationalisation!

Chi siamo

Business Development & Marketing
Wine Expert, Quality Manager & Co-founder
Founder & CEO
Business Development
Designer